FWW Enterprises Inc.
opened October 1st
2001. The main location is and has always been
located in Fort Walton Beach, I have operated second locations in four other
cities. Those locations fell in 2008.
I originally opened under the business name of Family
Pool, Spa & Billiards. This name was on loan to me by my previous employer,
whom gave me a start in the pool business. At the time, it was a good for the
business as it gave the impression of a franchise situation and this helped
with the startup of the business.
In September of 2005, I changed the name to The
Backyard Outlet. The business plan behind this name was to break away from the
“pool and spa” stereotype and become a business that had “everything for the
backyard”. Unfortunately, we battled with the name, in that consumers could not
grasp the concept.
In October of 2015, I opened a new location in
Pensacola Florida. The Jacuzzi Corporation offered the opportunity to use the
Jacuzzi name in the new business, so I opened in Pensacola under the name of Jacuzzi
of Pensacola, and rebranded the Fort Walton Location to Sundance Spas of Fort
Walton. Since that time, I have lost the lion share of the swimming pool
business. Again struggling with public perception of what this business offers
in regards to swimming pools and hot tubs.
For that reason, I have chosen to rebrand for the
third and final time. This time, there should be no mistaking
what I do or what I’m about!